The Facebook Tipping Point - Beacon and the Law of the Few

Did you every wonder what your network value is? If you want to figure it out you can try My Network Value which is a tool by Xing to measure your personal network's value. I was slightly below average as you can see withmy network valued at $389,329 bucks. This is a great little exercise that really gets you thinking about what that value actually means and how to tap into it.

After recently reading Malcolm Gladwell's Tipping Point for the second time it's clear that Facebook's Beacon feature can be used by companies and advertisers to harness the power of the people that count; Mavens, (information gatherers) Connectors, (socialites) and Salesman. (persuaders) With the "Law of the Few", Gladwell points out that these personalities are critical to starting social epidemics. If a company could get Mavens, Connectors, and Salespeople to purchase their products or services and have those purchase broadcast to their facebook network ... that is a pretty good first step to triggering viral growth for those products or services.

Ok, it's time to get my network valuation up, I'm going to start but sending out a slue of friend requests.